Ali

I'm a 30 year old designer who grew up in country NSW and now calls Sydney home. I live in the Inner West with a very hairy rescue dog (Teddy), a hilarious toddler (Hermione) and a genius husband (James). I love musicals, Disney, Harry Potter and anything sparkly (I also enjoyed the Baby-Sitter's Club series growing up, which has led to an overuse of brackets in my own writing).

I studied Fashion Design at UTS and graduated in 2010 with 1st class honours and a couple of prizes that helped me start up my business - originally making crazy raincoats and colourful bags. I then did a Masters in teaching at UWS to teach high school design & technology subjects.  

I started working with bridal clients nine years ago and officially started the bridal business while living in the Philippines in 2013. Since returning to Sydney in 2014, I've been working with lots of lovely brides and bridesmaids to create their dream dresses. I currently do this from a cosy little space in the back of an antique shop in Marrickville. 

Bell Street

Bell Street is a custom made bridal dressmaking service where everything is designed and made in house by one person (Spoiler alert: it's me!). I consult with brides to dream up the perfect style dress for them, which has very little to do with 'body types' and very much to do with what they actually like - groundbreaking, I know. I then do everything needed to make that dress a reality - choosing & sourcing fabrics, patternmaking, cutting, sewing and any embellishments such as beading or embroidery. I love all that beautiful detailed stuff. 

Borrow from Bell Street

Borrow from Bell Street is a new thing I'm doing - I have an amazing collection of vintage, secondhand and handmade pieces available to hire out for weddings and special occasions. I have beautiful vintage wedding dresses, mix and match wedding separates, and lots of great jackets, coats and cardigans to keep you warm for a winter wedding. I've also got a lot of lovely vintage cocktail dresses in all colours for anyone who loves to wear vintage but hates hand washing - I take care of all that. See more about how Borrow from Bell Street works here. It's an affordable, sustainable and ethical way to do weddings.