Hello! I'm Ali. I live in Sydney with my husband James, our daughter Hermione, and our fluffy mystery dog, Teddy. I design and make custom wedding and bridesmaid dresses in my garage, which I've turned into a cute little studio. 

I started doing bridal design by accident, working on the occasional order in between other jobs, but I soon discovered that I love the detail-oriented work and the satisfaction of taking the idea of a bride's dream dress and turning it into a reality for them.

If you'd like to talk about a custom order, email me at ali@bell-street.com with three essential pieces of information - what you want, your budget, and your wedding date. I can't wait to hear from you.

Training & Experience

Ali holds a Bachelor of Design in Fashion and Textiles with First Class Honours from the University of Technology, Sydney and a Masters in Secondary Teaching from Western Sydney University.

Before starting her fashion degree, her work was featured in a show at the National Gallery of Australia, held in conjunction with the Vivienne Westwood exhibiton in 2004. In 2009, her garment produced from Ripcurl’s neoprene off-cuts and post-consumer waste was included in an exhibition held during Rosemount Australian Fashion Week.

Upon graduation from UTS, Ali received a start-up grant from the NSW Business Chamber and the Discipline Award for Fashion Design from the Co-op Bookshop.

After selling vintage and handmade clothes on eBay and Etsy for four years, she started a fashion label, Bell Street, in 2010.

In 2011, Ali was invited to show her sixties-inspired graduate collection at iD Dunedin Fashion Week in New Zealand.

Ali has run a variety of fashion design workshops at schools across the ACT and taught fashion design at UTS Summer School, as well as teaching design & technology subjects at the local public high school.

Ali started working with bridal clients seven years ago and dedicated her business entirely to bridal work while living in the Philippines in 2013. Since her return to Sydney in 2014 she has been working with a steady stream of local brides and bridesmaids, and exhibited at the Vintage Bride Wedding Fair in 2015 and 2016.